Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Audition for Make America Great Again

The former UK leader, kicked off the first edition of her YouTube show with a vow to expose "those with ill intent" working to weaken Britain, the US and Europe. Truss elaborated she would lay bare how an "worldwide alliance of progressives operate to subvert democracy and the public's choice."

"We're going to look at the Maga phenomenon and observe how this can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Maga movement."

In advance of the show's launch, there was a strong advocate. "This is the beginning of a sort of political shift," stated veteran reporter John Solomon. His conservative media outlet Just the News will publish the ex-PM's new podcasts.

Establishing Ties in the Maga-Verse

UK-based allies, including a pro-Reform adviser, have also helped her launch the Liz Truss Show. Its staging is competent, though simple. She has gathered 10,000 subscribers in her debut week and her premiere achieved tens of thousands of views during that week.

It is a humble beginning, but in making common cause with John Solomon, she is being pushed into a well-developed right-wing media network producing and amplifying Maga talking points. Central preoccupations include accusations of information control by the established press and a aim to dismantle a shadowy government apparatus – which Truss blames for the swift end of her calamitous premiership.

"Just the News is not well-known past the Maga-verse, but it does have credibility there, mostly due to John Solomon, who offers opinions on Maga platforms like Steve Bannon's War Room and has even spoken with the former president," said an anthropology expert, who has extensively researched the Trumpist political wave.

A Contentious Ally

The former PM's foray to bring American conservative media to the United Kingdom has aligned her more closely to controversial figures such as Solomon.

He set up the platform following backlash following accusations of circulating false stories about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.

His claims were repeated throughout the pro-Trump media, with he featuring as a frequent visitor on Sean Hannity's influential cable news broadcast. Donald Trump boosted his stories.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, where he had already been re-designated as an opinion writer after colleagues complained regarding his reporting. His claims were key in Trump's pressure for the Ukrainians to investigate the Biden family in that year. This pressure led to articles of impeachment targeting Donald Trump. The US Senate later acquitted the president.

Shortly after Solomon left the newspaper in autumn 2019, the outlet stated it was carrying out a review of his reporting about the Ukraine issue. It found he had relied on unreliable sources and said he "did not disclose important details about primary contacts in Ukraine, such as the fact that they had been formally accused or were being probed."

Joining the Network

The journalist's personal media appearances are a example of the political media environment Truss is becoming part of. He talked about his support for the program on a broadcast he helps run on the right-wing channel, a political media platform that is where you find the pro-Trump commentator Steve Bannon and on which commentator Tucker Carlson also features. Truss has already hosted Steve Bannon on an early episode.

By partnering with the journalist and his outlet, she has become a small part in a much wider network of pro-Trump platforms that frequently cross-promote stories.

The journalist's broadcasts have repeatedly hosted individuals such as Mike Benz, a political voice whose arguments against the US Agency for International Development was used by the tech billionaire as grounds for closing the international development organization.

A Global Media Play

Although the former PM's unnatural presentation and political travails have been mocked at home, certain American analysts are taking seriously her efforts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"You have to take folks like that seriously, although you may not want to interpret them word-for-word," stated a Democratic strategist, who was employed in the Biden White House.

"You saw how in 2024 Donald Trump leveraged that media network to disseminate his views. Without a doubt that network exports and influences conversation abroad. It appears fairly obvious to me that the environment in the Britain are similar to what enabled this alternative media ecosystem to flourish here."

Alan Finlayson, said the internet-based conservative network was already exerting influence in Britain.

"The internet is borderless," he stated. "There is a certain milieu within which ideas travel – at times taking an extreme form and sometimes less so – but which is interlinked."

Hinton said the expansion of the online right in the UK in recent times meant the "possibility to have a growing impact is significant."

Cross-Atlantic Aspirations

"Both Truss and political figure Nigel Farage not long ago appeared at the CPAC, where I observed they hit Maga talking points ahead of the {king of Maga|

Joseph Goodman
Joseph Goodman

A passionate music journalist with over a decade of experience covering indie scenes and cultural shifts.